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Google Data Studio

Google Data Studio is a free tool for search engine marketing or SEM.

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Google Data Studio is (relatively) new and not many people have jumped into it. It basically helps you combine your Google Analytics data with other sources to get a complete picture of your website data. It takes some configuring to see what you truly want to see, but in the end it's totally worth it. It can help you fix website issues, and explore new opportunities.

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