Negativity can ruin any business, so it's important to monitor what people are saying about you. There are many tools (some even free) to help you monitor your brand and what everyone is saying about you.
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Awario is a great tool for brand tracking.
Boardreader is a simple free tool for brand tracking.
Google Alerts is our top pick for brand tracking.
Mention is a robust tool for brand tracking.
SEM Rush has a suite of tools for SEM and brand tracking.