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Expand Your YouTube Ads’ Reach With Custom Intent Audiences

For my awareness campaigns, I’ve always implemented custom audiences first for my clients. No matter what size their budgets, it’s important to try to capitalize on our target audience first before broadening our reach. Custom affinity audiences used to be my go-to for YouTube campaigns because I could create audiences from a combination of keywords […]

4 Tips for an Effective YouTube Marketing Strategy

Article written by Jack Devenu. In the new age, the internet rules supreme. Video has become an integral part of our daily lives, thus, having the right YouTube marketing strategies in place is quintessential for brands to achieve success. The passage of time has seen an uptake in our interaction with technological devices. Recently, there has […]