Social media marketing best practices are in state of constant flux, with optimal approaches constantly changing as algorithms shift and new platforms emerge. One of my best secrets for staying up-to-speed is connecting with other social media marketers. When you’re part of a community of like-minded individuals striving toward the same goals, you’re able to learn […]
This Facebook Ads myths post was written for the first time in early 2015. At that time the most common myths were things like: “Facebook Ads are just for branding”, or “Most Facebook Ad clicks are fake”, also “Facebook Ads are not a good way to promote B2B products”, and more. And we debunked them. […]
More information has emerged about Facebook’s role in the 2016 elections, and the revelations may rock the foundation of social media and digital marketing. On March 16, Facebook announced it had suspended Cambridge Analytica and SCL Group from its platform. Both companies were involved in gathering data to be used in the 2016 presidential race. Cambridge Analytica […]
“Video marketing” is one of today’s hottest industry buzzwords — and, of course, we at Animoto agree that video is a priceless tool when it comes to engaging your audience, sharing stories and information, promoting products and services, piquing interest, and more. But we also know that video in and of itself isn’t a magic […]
Is the #DeleteFacebook movement really a movement at all?
You better stop asking for “likes, “comments”, “tags”, and “shares”!