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10-Step Tribe Building Blueprint

Step 1 – Find Your Why It seems so obvious, and yet many people ignore the simple question, “Why do I want to build a tribe”? You need to ask yourself why you’re even trying to build an audience in the first place! Is it because: You have a powerful message that you feel the […]

Expand Your YouTube Ads’ Reach With Custom Intent Audiences

For my awareness campaigns, I’ve always implemented custom audiences first for my clients. No matter what size their budgets, it’s important to try to capitalize on our target audience first before broadening our reach. Custom affinity audiences used to be my go-to for YouTube campaigns because I could create audiences from a combination of keywords […]

Ecommerce SEO: The Definitive Guide [2019]

How to Fix Common Technical SEO Issues On Ecommerce Sites Problem: Too Many Pages Having thousands of pages on your site can be a technical SEO nightmare. It makes writing unique content for each page a monumental task. Also, the more pages you have, the more likely you’ll struggle with duplicate content issues. Why It […]

What Is Performance Marketing? An Introductory Guide

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This famous phrase uttered by John Wanamaker has reverberated around the marketing world for more than a century. And unfortunately, the problem it highlighted persisted for decades. It won’t fly anymore. Today, to claim you don’t know which […]

15 Facebook Marketing Groups to Join in 2019 | Social Media Today

Social media marketing best practices are in state of constant flux, with optimal approaches constantly changing as algorithms shift and new platforms emerge.  One of my best secrets for staying up-to-speed is connecting with other social media marketers. When you’re part of a community of like-minded individuals striving toward the same goals, you’re able to learn […]

4 Tests to Double eCommerce Conversion Rates

Although A/B and multivariate tests were once reserved for technical experts, Google introduction of Google Optimize last summer made testing widely accessible. This free tool integrates directly with Google Analytics and lets you conduct simple tests without coding.  As a result, many companies are reaping the benefits of increased ecommerce marketing insights. If you’re ready to join […]

After the Storm: What’s Next for Facebook?

More information has emerged about Facebook’s role in the 2016 elections, and the revelations may rock the foundation of social media and digital marketing. On March 16, Facebook announced it had suspended Cambridge Analytica and SCL Group from its platform. Both companies were involved in gathering data to be used in the 2016 presidential race. Cambridge Analytica […]