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Curated Content – Marketing Tool Depot https://marketingtooldepot.com THE source for digital marketing tools and news! Mon, 25 Mar 2019 23:57:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.1 https://marketingtooldepot.com/wp-content/uploads/2015/10/cropped-MTD_logo_siteicon-1-100x100.png Curated Content – Marketing Tool Depot https://marketingtooldepot.com 32 32 3 Powerful Ways to Grow Your Email List on Pinterest https://marketingtooldepot.com/2019/03/25/3-powerful-ways-to-grow-your-email-list-on-pinterest/ Mon, 25 Mar 2019 23:57:52 +0000 https://marketingtooldepot.com/2019/03/3-powerful-ways-to-grow-your-email-list-on-pinterest/ Do you have less than 100 subscribers on your email list? Let me guess: Your mom, sister, and husband are on your list too? Growing an email list is hard, especially for mom bloggers, since marketing and promoting don’t come easy for us. But, you know what? I’ve found a super duper easy way to […]

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Do you have less than 100 subscribers on your email list?

Let me guess:

Your mom, sister, and husband are on your list too?

Growing an email list is hard, especially for mom bloggers, since marketing and promoting don’t come easy for us.

But, you know what?

I’ve found a super duper easy way to generate hundreds of subscribers using the one thing all of us love – Pinterest baby!

In fact, Pinterest is considered a search engine and is the second largest after Google .

Yup, people are using Pinterest to search for anything under the sun. Blogging tips, the best beauty creams, how to create a Chignon bun and more.

And, what’s even better, is that it can help grow your email list like wildfire.

From 0-1200 Email Subscribers in 4 Months

I started Twins Mommy early this year, and six months ago I decided to try and grow my traffic, income, and followers.

Within four months I had over 1200 email subscribers on my list. And for half that time, I didn’t even have a main freebie I was offering.

With a new blog, in a relatively saturated niche – mommy making money one – I was able to grow my list of targeted subscribers, i.e. interested in my content and who were my ideal audience.

So, how’d I do that?

Okay.

I know we are all busy moms. Heck, I have twin preschoolers, and it’s hella hard working on my client’s projects, my own blogs, guest posting and promoting my content.

I know we are all time starved here.

So, I rounded the three quickest ways to grow your email list using Pinterest. Yes! Pinterest is a lifesaver and a definite time saver too.

1. Incentivize Your Pin

Each pin you send out on Pinterest can reach thousands of people. You can capture a small percent of pinners to your list by creating a call-to-action on your pin.

Another way to say this is to incentivize your pin as a way to show pinners what you have to offer is more than just a blog post. It’s like upgrading your pins.

There are two ways you can incentivize your pin. The first is to create a pin for your main offer, or your lead magnet.

For example, here’s Monica from Redefining Mom and her pin of her main offering– a free 7-day course for busy moms.

When you click on this image, it takes you to a landing page. This just means it’s a dedicated page just for her free email course.

The other way to incentivize your pin is to create a graphic of your freebie or main offering.

Usually, these freebies are content upgrades, which means it’s an extra guide, printable, or free resources that are related to the blog post the pin is created for.

For example, when I started growing Twins Mommy, I didn’t have a main offer. I wasn’t too sure about my audience, so what I did instead, was create content upgrades that related to my blog posts.

I then created a graphic by taking a screen shot of my free offer and sizing it in Photoshop. You can also do this in Canva.

Here is one of my incentivize pins for my post about affiliate marketing :

For some reason, when people actually see what they’re going to get, it increases the likelihood that they will click on your pin, read your content and sign up to your email list to receive that free offer.

This has proven to work for me and has helped me generate hundreds of subscribers each time I create a pin with an incentivized graphic. This pin has one of the highest conversion rates based on all my content upgrades – over 70% – and lets me know that my target audience likes this type of content.

2. Join Relevant Group Boards

I’m sure you’ve head that group boards are the place to be if you want to grow your traffic.

It’s also the perfect place to help you grow your email list. Group boards have the potential to grow your reach and have your pins viewed by millions of other pinners.

But, how do you find group boards in your niche? The easiest way I find my group boards is to visit other bloggers in my niche.

For example, if you go to my Pinterest profile , you’ll see that I’m in over fifty group boards that I belong to.

Click on any group boards that you like and read their guidelines for joining.

For example, for >Mom Blogs< you have to follow the group owner and the board. You then have to email the group owner and ask to join.

Another way to find relevant group boards is to visit PinGroupie . In the description, type in your niche and see what group boards there are available. For example, I typed mom blog.

Look at each group board’s guidelines and see if they accept contributors and how to join.

3. Automate Your Pinning Strategy

Okay.

To kick your pins up a notch, you’re going to have to invest in an automation tool.

I use Tailwind to automate my pinning strategy. I currently pin 100 pins a day to over 100 boards – group boards and my own boards.

Tailwind suggests optimal times to schedule my pins, but I can also note certain times to pin.

To save time, you can create a board list of all the boards in a particular niche – blogging, mom DIY, lifestyle, make money, social media – and when it’s time to schedule your pins you just click the list, and you’re done.

For me, since I have two blogs, I have group boards for my freelance writing blog and group board for my Twins Mommy blog.

In minutes I can schedule my incentivized pins to go to group boards with thousands of more followers than my own boards have, ultimately helping me grow my email list each day.

Are You Ready?

If you aren’t sure you’re ready to start an email list, just think of your end goal. If you want to monetize your blog or create a product, you’re going to need a list to market to.

It’s true when you hear the term the money is in the list. Those people are 100% right. So, don’t start tomorrow to grow your list, start today by using these Pinterest strategies.

Over to you – was this helpful? Tell me in the comments what you plan on doing to grow your email list right now!

Elna Cain is a first-time mom to twins. Once she was able to get uninterrupted sleep, coffee and a few minutes to herself, she started freelance writing and never looked back. When she’s not writing for her clients or when her twins are sleeping, she’s helping other moms become mompreneurs at . Follow her on

Source

http://www.livingfornaptime.com/social-media/grow-email-with-pinterest/

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Expand Your YouTube Ads’ Reach With Custom Intent Audiences https://marketingtooldepot.com/2019/03/24/expand-your-youtube-ads-reach-with-custom-intent-audiences/ Sun, 24 Mar 2019 17:51:16 +0000 https://marketingtooldepot.com/2019/03/expand-your-youtube-ads-reach-with-custom-intent-audiences/ For my awareness campaigns, I’ve always implemented custom audiences first for my clients. No matter what size their budgets, it’s important to try to capitalize on our target audience first before broadening our reach. Custom affinity audiences used to be my go-to for YouTube campaigns because I could create audiences from a combination of keywords […]

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For my awareness campaigns, I’ve always implemented custom audiences first for my clients. No matter what size their budgets, it’s important to try to capitalize on our target audience first before broadening our reach.

Custom affinity audiences used to be my go-to for YouTube campaigns because I could create audiences from a combination of keywords and URLs based on people’s interests and habits. They still work very well for many of my campaigns.

I suspect many of you do the same.

These days, though, we can get more specific with our audience targeting on YouTube thanks to custom intent audiences for video campaigns, which use broad-match search terms people have actually searched on Google. Unlike affinity audiences, this allows you to try to target people who were actively searching for your product or service.

Sound good? Let me show you my favorite different types of custom intent audiences I like to create for almost all of my clients running YouTube ads:

I won’t get into the nitty-gritty of setting them up (that’s pretty intuitive for you advertisers), but you will see which I apply to get the reach we all want for our campaigns:

EDITOR’S NOTE: Joe’s a pro, but if you’re still a little unclear on the difference between custom affinity audiences and custom intent audiences, just remember the following: Affinity audiences are based on people’s general habits and interests when browsing online (i.e., reading a lot of marketing blogs), while intent audiences target people based on what they’re currently searching for (i.e., “landing page builder”).

Must Try: Converting Search Queries

You basically have to start with converting search queries. This is the no-brainer—as in, must try immediately—custom intent audience! Think about it: Google Ads tells us what our converting visitors were actually looking for on Google. Don’t we want to try and get in front of more prospects like these? Of course we do!

Use the search terms report in Google Ads to build a custom intent audience based on searches that have converted in the past.

If you have a lot of traffic, you may want to create a different custom intent audience from search queries in specific campaign sets. It’s completely up to you.

Just make sure you use at least 50 keywords for your custom intent audiences. This is one Google best practice I agree with. From what I’ve seen in my own campaigns, the amount of keywords doesn’t affect the quality of performance, but I have seen it affect the number of impressions we get. Only segment your queries if you have at least 50 per campaign set to give your awareness campaigns more volume and reach from the start.

Converting Keywords

Now hold on a second! I know what you are thinking.

You’re thinking, “Wait a minute. You just told us to add converting search queries. Isn’t this pretty much the same thing?”

No. No, it is not.

The keywords you are targeting most likely aren’t exactly matching what searchers actually typed into Google. Also, match types keep changing and do not work the same as they did in the past. An audience created from converting keywords will perform differently than a custom intent audience from converting search queries. (So, if it isn’t clear, you should create separate audiences from both.)

Great For Brick and Mortar: Localized Terms

This can work for single-location small businesses. Or it can work for larger chains with a lot of brick-and-mortar stores. Create a custom audience to try to separate prospective customers who would prefer to visit your physical location and those who would be buying your products from across the country.

Local search terms (like city names) and “near me” searches can be used to build very effective custom intent audiences.

By separating out your local search terms, including the ever-popular “near me” terms, you can update your location targeting to better serve the campaign. If certain regions or cities get more searches, then create a local campaign covering that geographic area.

Use video creative that speaks to potential customers within that area. If people in your area are searching for your products or services, a custom intent audience around these terms can easily help get in front of these new users.

Top Selling Products (Ecommerce)

Building a custom intent audience around top selling products can be a great way for ecommerce sites to extend their reach.

Can we just look at the product information we get in Google Ads to create this audience? You could, but Google Ads will never give you the full picture.

Instead, for this audience, I like to rely on Google Analytics. Your converting search queries will only pull from your PPC campaigns, but Google Analytics will show you the best selling products when looking at all channels.

Google Analytics shows you what products are the best selling across all channels (not just paid).

My main goal with this audience is to try to push more interest in my top selling products, but I can also use this to boost other products.

Let me explain. You could have products that sell really well, or have really good margins, but they’re just lacking volume. Why? These products might just have a lack of awareness. So instead of an audience going after the most sales, you may want to look at “top selling” products as the ones making you the most profit.

Again, there is no best practice here. Do what you think is best for your business.

Internal Site Search Queries

We are sticking with Google Analytics again. Odds are your company has a lot of visitors coming to your site via brand campaigns, organic brand searches, or through direct traffic. We won’t get the best data on what they intended to do or buy when they landed on your site. For this scenario, look at the Site Search report in Google Analytics.

The Site Search report allows you to build yet another custom intent audience based on visitor interests.

You might see a different list of products that people are looking for compared to the data you see only in Google Ads. Even if you don’t see a list of specific products, the Site Search report might give you an understanding of categories that are popular for visitors at the moment. Use this information to test out some different custom intent audiences.

EDITOR’S NOTE: It’s a bit sneaky, but custom intent audiences can be used for competitor targeting as well. Unbounce’s own Larissa Hildebrandt covered this topic in a recent blog post. Check it out.

Start Testing Out Custom Intent Audiences

I only shared a few ideas I like to try first for custom intent audiences. No doubt there are many options I haven’t included in this post. Think of all the different ways you may want to segment search terms, keywords, or URLs to reach a new—but relevant—audience.

Ever since YouTube introduced custom intent audiences in Google Ads, they have consistently been my top performing audiences for user engagement and even revenue for my TrueView for Shopping campaigns. Test these out, and let the Unbounce community know which custom intent audiences you have tested in your campaigns in the comments below.

Source

https://unbounce.com/ppc/youtube-custom-intent-audiences/

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Ecommerce SEO: The Definitive Guide [2019] https://marketingtooldepot.com/2019/03/23/ecommerce-seo-the-definitive-guide-2019/ Sun, 24 Mar 2019 01:01:41 +0000 https://marketingtooldepot.com/2019/03/ecommerce-seo-the-definitive-guide-2019/ How to Fix Common Technical SEO Issues On Ecommerce Sites Problem: Too Many Pages Having thousands of pages on your site can be a technical SEO nightmare. It makes writing unique content for each page a monumental task. Also, the more pages you have, the more likely you’ll struggle with duplicate content issues. Why It […]

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How to Fix Common Technical SEO Issues On Ecommerce Sites

Problem: Too Many Pages

Having thousands of pages on your site can be a technical SEO nightmare. It makes writing unique content for each page a monumental task. Also, the more pages you have, the more likely you’ll struggle with duplicate content issues.

Why It Happens

Some ecommerce sites just have lots and lots of products for sale. Because each of these products require their own page, the site accumulates lots of pages. Also, sometimes each slight variation in the same product (for example 15 different shoe sizes) has its own unique URL, which can bloat your ecommerce site’s total page count.

How to Fix it

First, identify pages that you can delete or noindex… without affecting your bottom line.

In my experience, 80% of an ecommerce site’s sales come from 20% of its products (the ol’ 80/20 principle at work). And around 25% of an ecommerce product pages haven’t generated ANY sales over the last year.

Rather than work to improve these pages, you’re better off simply deleting them, noindexing them, or combining them together into a “super page”.

Most ecommerce CMSs (like Shopify) make it easy to find products that haven’t generated any revenue lately. If they haven’t, you can put them into a “maybe delete” list.

But before you actually delete anything, check Google Analytics to make sure these pages aren’t bringing in any traffic.

If a page isn’t bringing visitors to your site or putting cash in your pocket, you should ask yourself: “what’s the point of this page?”.

In some cases these “deadweight” pages will make up 5-10% of your site. For others, it can be as many as 50%.

Once you’ve removed excess pages that might be causing problems, it’s time to fix and improve the pages that are left.

Problem: Duplicate Content

Duplicate content is one of the most common ecommerce SEO issues on the planet. And it’s one that can sink your site in Google’s search results (thanks to Google Panda).

Fortunately, with a commitment to unique content on every page of your ecommerce site (and using advanced SEO techniques like canonical tags), you can make duplicate content issues a thing of the past.

Why It Happens

There are a lot of reasons that duplicate content crop up on ecommerce sites.

Here are the three most common reasons.

First, the site creates unique URLs for every version of a product or category page.

For example, if you have a category menu like this…

…it might create a unique URL for every selection the person makes.

If those URLs gets indexed by Google, it’s going to create A LOT of duplicate content.

This can also happen if slight variations of the same product (for example, different shoe sizes or colors) create unique product page URLs.

Second, we have boilerplate content. This is where you have a snippet of text that appears on multiple pages.

Here’s an example:

Of course, it’s perfectly fine to use some of the same content on every page (for example, “At Brian’s Organic Supplements, we use the best ingredients at the best price.”).

But if your boilerplate content gets to be 100+ words it can be seen as duplicate content in the eyes of Google.

Finally, we have copied descriptions. This happens anytime you have the same (or very similar) content on multiple product or category pages.

For example, here’s an example of duplicate content on two different ecommerce product pages…

Product Page #1:

Product Page #2:

As you can see, the content on these two pages is almost identical. Not good.

How to Fix it

Your first option is to noindex pages that don’t bring in search engine traffic but are causing duplicate content issues.

For example, if your category filters generate unique URLs, you can noindex those URLs. Problem solved.

Once you’ve noindexed all of the URLs that make sense for your site, it’s time to tap into the canonical tag (“rel=canonical”).

A canonical tag simply tells search engines that certain pages are exact copies or slight variations of the same page. When a search engine sees a canonical tag on a page, they know that they shouldn’t treat it as a unique page.

(Not only does canonicalization solve duplicate content issues, but it helps makes your backlinks more valuable. That’s because links that point to several different URLs reroute to a single URL, making those links more powerful).

Pro Tip: Implementing canonical tags can be tricky. That’s why I recommend that you hire an SEO pro with technical SEO expertise to help. But if you prefer to set up canonicals yourself, this guide by Google will help.

Finally, it’s time to write unique content for all of the pages that you haven’t noindexed or set up with canonical URLs.

Yes, this is hard work (especially for an ecommerce site with thousands of pages). But it’s an absolute must if you want to compete against the ecommerce giants (like Amazon) that tend to dominate Google’s first page.

To make the process easier, I recommend creating templates for product and category page descriptions (I’ll have an example template for you in the next section).

Problem: Thin Content

Thin content is another common technical SEO issue that ecommerce sites have to deal with. So even after you solve your duplicate content issues, you might have pages with thin content.

And make no mistake: thin content can derail entire ecommerce SEO campaigns. In fact, eBay lost upwards of 33% of its organic traffic due to a thin content-related Panda penalty.

But let’s not focus on the negative. Our data from analyzing 1 million Google search results found that longer content tended to rank above thin content.

Why It Happens

One of the main reasons that ecommerce sites suffer from thin content is that it’s challenging to write lots of unique content about similar products. After all, once you’ve written a description about one running shoe what can you write about 25 others?

While this is a legit concern, it shouldn’t stop you from writing at least 500 words (and preferably 1000+ words) for all of your important category and product pages.

How To Fix It

First, you want to identify pages on your site that have thin content.

Pro Tip: Everyone has a different definition of “thin content”. In my mind, thin content refers to short snippets of content that doesn’t bring any unique value to the table.

You can go through each page on your site one-by-one or use a tool like Raven Tools to find pages that are a bit on the thin side (Raven considers pages with fewer than 250 words as having a “low word count”):

Once you’ve identified thin content pages it’s time to bulk them up with high-quality, unique content. Templates make this process go significantly faster.

Here’s an example template for a product page description:

Pro Tip: The more truly unique your content is, the better. That means actually using the products you sell. Write your impressions. Take your own product images. This will make your product descriptions stand out to users and search engines.

Problem: Site Speed

Site speed is one of the few signals that Google has publicly stated they use as part of their algorithm.

But site speed isn’t just important for ecommerce SEO: it also directly impacts your bottom line. Research by Radware found that slow load times can increase shopping cart abandonment by 29.8%.

Why It Happens

Here are the three most common reasons that ecommerce site pages load slowly:

Fortunately, all three of these site speed issues can be solved somewhat easily.

How to Fix it

Source

https://backlinko.com/ecommerce-seo

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What Is Performance Marketing? An Introductory Guide https://marketingtooldepot.com/2019/03/23/what-is-performance-marketing-an-introductory-guide/ Sun, 24 Mar 2019 00:58:21 +0000 https://marketingtooldepot.com/2019/03/what-is-performance-marketing-an-introductory-guide/ “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This famous phrase uttered by John Wanamaker has reverberated around the marketing world for more than a century. And unfortunately, the problem it highlighted persisted for decades. It won’t fly anymore. Today, to claim you don’t know which […]

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“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

This famous phrase uttered by John Wanamaker has reverberated around the marketing world for more than a century. And unfortunately, the problem it highlighted persisted for decades.

It won’t fly anymore. Today, to claim you don’t know which of your ad dollars work is a blatant confession you do indeed tolerate watching your marketing budget go to waste. Good luck having that conversation with your boss.

Want to be a shining star that can rightfully proclaim you know exactly how to invest ad dollars where they produce the best results?

Performance marketing is the focus of the conversation you need to have.

What is performance marketing?

Performance Marketing Definition

“Performance marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed; such as a sale, lead or click.”

Source: Performance Marketing Association

Performance marketing professionals—in agencies, with media companies, publishers, or otherwise—rely heavily on paid marketing channels including:

In this post, we’ll unravel the essentials of performance marketing:

How do performance marketing platforms work?

Let’s briefly explore how most platforms operate.

As is the case with all media (often purchased by media buyers), each channel has a specific audience and offers different types of advertising platforms to reach them. For instance:

Obviously, no channel shows all the ads available, all the time, to everyone. So how do the different platforms choose what to show? A combination of the following factors come into play based on:

advertising (and the associated fees), for example, focuses heavily on the advertiser’s bid, ad quality and relevance , and estimated amount of actions.  Most platforms work in a somewhat similar manner.

Performance marketing terminology 101

If performance marketing is about paying for action, it pays to have a strong grasp of the terms most commonly used to define and measure such actions.

It’s worth noting ad platforms measure impression in different ways…

It’s worth noting each of the above actions is an advertising objective and therefore a measure of performance marketing effectiveness. To evaluate your choices, and continue refining them, you’ll need to consider your campaign goals, choice of platforms, costs, and of course, results.

Top performance marketing channels

If performance marketing demands accountability, it follows that performance marketing channels are those that empower you to measure specific actions.

You already know how it works, and the basic terms, let’s look at the leading contenders now.

Native advertising

It’s a tough pill to swallow, but swallow it you must: most people in your target market are oblivious to digital advertising. They either have filters in place—such as ad blockers—or they filter ads subconsciously, or both.

Native advertising opens the door to creating click-through opportunities on the websites where your target market consumes content. Native advertising gets 10x more clicks than other forms of online advertising.

The linchpins of native advertising are:

The good news regarding the second requirement is content discovery platforms such as offer advanced predictive engines that ingest remarkable volumes of data to match viewers with content they’re likely to take interest in.

The nuances of launching successful content discovery campaigns via native advertising are nicely and summarized in the following five steps:

Performance Marketing Example

For example, French jewelry manufacturer and designer worked with Taboola on a recent native advertising campaign to boost branding and conversions via content discovery and display advertising methods.

These efforts led to shoppers spending more time on the PANDORA website, and over time, increasing the conversion rate up to 130%.

Much like content discovery, sponsored articles are another form of native advertising considered to be content performance marketing plays. Sponsored articles can drive qualified traffic and conversions and increase overall online visibility in front of a highly targeted audience.

Native advertising expert Chad Pollitt writes:

“Sponsored articles have opened the door for brands to become part of natural conversations with consumers within the realm of their trusted environments—the publications they go to for news, education, and entertainment on a regular basis.”

Executed properly, sponsored articles have proven to be a financial win for both advertisers and publishers. In the, Pollitt explains:

A great example will be a Hear.com campaign.

reached out to Taboola to partner on a performance marketing campaign utilizing sponsored content to create awareness around hearing loss and possible solutions.

Through educational-focused sponsored content, Hear.com was able to target specific geographical regions and increase traffic tenfold over two years.

Affiliate marketing

Affiliate marketing is an established form of performance marketing. In this popular model, a publisher becomes an affiliate by establishing a relationship with an advertiser to produce traffic and sales (or an agree action).

Affiliates send traffic to advertisers and receive a commission in exchange for an agreed upon action (a sale, in most cases). Affiliate publishers essentially act as an extension of your brand using their site to sell your goods and services to users.

Any website operator can be an affiliate. Any brand operating online can be an advertiser though in most instances, the advertiser has an ecommerce brand or sells a solution via the web.

According to a recent from Business Insider:

Social media advertising

It’s no secret it has become far more difficult to achieve measurable results with organic reach via social media networks.

Consequently, agencies and media buying professionals are investing in social media advertising to play a role in their performance marketing programs.

Social networks provide you clear metrics to measure KPIs such as clickthrough rate (CTR), cost per click (CPC), and your overall ROI. As is the case with all performance marketing efforts, your starting point is to establish your objectives.

Reasonable objectives for social advertising include increasing:

The practical next step is to select the social platforms you’ll begin with. Consider the following:

Of course, the list of social media channels you can advertise on is long and includes Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat, and Pinterest.

We won’t get into specific performance marketing campaign structures for each individually, however consider the following best practices:

Search engine marketing

Technically, the practice of search engine marketing (SEM) includes efforts to increase visibility and clicks via organic and paid advertising. In this post, we’ll address only paid, which is another viable performance marketing channel.

Thanks to the Google AdWords program, SEM has been the most popular performance marketing channel for decades. In 2017, Google’s ad revenue amounted to more than 95 billion US dollars.

Advocates of SEM will tell you its strength is it enables advertisers to put their ads in front of customers who are ready to buy.

Keywords are the foundation of SEM and choosing them wisely is a bit of a science. You’ll benefit from conducting comprehensive keyword research as part of your strategy aiming to identify keywords that are relevant to your brand, which prospective customers are likely to use when searching.

For obvious reasons, keywords with high commercial intent that include terms such as buy, discount, deal, coupon, and free shipping, are more competitive and thus, pricier.

On that note, it’s important to understand SEM is based on a real-time auction system. That is, an auction process takes place every time someone enters a search query. To be entered into the auction, advertisers identify keywords they’ll bid on and determine how much they are willing to spend for a click.

The process is a complex one, but understanding it is critical to achieving high ROI. WordStream is a leading vendor in the SEM software space and offers deep resources for mastering the bidding process at its

A quick recap of your performance marketing channels

Here’s a concise checklist indicating when to pursue specific performance marketing channels.

Native advertising—Content discovery programs enable you to dramatically scale the reach of your content and achieve click-throughs to specific landing via the websites of publishers. This form of native advertising can be particularly fruitful for brands that are not achieving their goals via search and social media channels.

Sponsored content—Another form of native advertising, sponsored content does not immediately drive traffic offsite, but instead to a page on the publisher’s site. Sponsored content is a worthy investment for augmenting a brand’s owned media and can help reach those who tune-out traditional ads.

Affiliate marketing—Many brands pursue affiliate marketing and realize a strong return on investment (ROI). It’s essentially free advertising.

Social media advertising—Although social media advertising can run-up a sizable tab, ad programs offered by Facebook, Instagram, Twitter, LinkedIn and other channels enable marketers to target prospects with great precision and overcome the challenge of gaining exposure via organic posts.

Search engine marketing—Pay-per-click programs offered by Google and Bing accelerate a brand’s exposure via search engine results pages for keywords in ways organic SEO cannot. SEM ad programs are reputed to deliver high commercial intent and therefore impressive ROI for brands that have finely tuned their programs.

Performance marketing is a great strategy when you want to be able to measure results, and get them fast.

To really hit your business goals, it’s important you build your campaigns strategically—choose the right platform, ad format, optimization goals, focus on the right audience and of course—create an ad that will resonate with your target audience.

Source

https://blog.taboola.com/introductory-guide-performance-marketing/

The post What Is Performance Marketing? An Introductory Guide appeared first on Marketing Tool Depot.

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15 Facebook Marketing Groups to Join in 2019 | Social Media Today https://marketingtooldepot.com/2019/03/23/15-facebook-marketing-groups-to-join-in-2019-social-media-today/ Sat, 23 Mar 2019 14:50:28 +0000 https://marketingtooldepot.com/2019/03/15-facebook-marketing-groups-to-join-in-2019-social-media-today/ Social media marketing best practices are in state of constant flux, with optimal approaches constantly changing as algorithms shift and new platforms emerge.  One of my best secrets for staying up-to-speed is connecting with other social media marketers. When you're part of a community of like-minded individuals striving toward the same goals, you're able to learn […]

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| Social Media Today
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Social media marketing best practices are in state of constant flux, with optimal approaches constantly changing as algorithms shift and new platforms emerge. 

One of my best secrets for staying up-to-speed is connecting with other social media marketers. When you're part of a community of like-minded individuals striving toward the same goals, you're able to learn with and from your peers.

Facebook groups are one of the simplest ways to stay connected.

I'm a member of several marketing-focused Facebook groups, and for this post, I've rounded up my 15 all-time favorite Facebook marketing groups.

These groups managed by industry leaders, and filled with thousands of top marketers. 

Looking to stay a step ahead of the competition in 2019? These groups will help. 

1. Facebook Ad Hacks

Facebook Ad Hacks is a community for marketers, freelancers and agency owners who want feedback on their Facebook ads, and/or tips on how to increase traffic.

The group is curated by Cat Howell, founder and CEO of Eight Loop Social, a thriving digital marketing agency specializing in Facebook as.

With her expertise on how to build businesses, it's no wonder Facebook Ad Hacks has 88,000 members.

2. FBinfluence

FBinfluence was created in 2011 by award-winning social media marketing coach Andrea Vahl, co-author of “Facebook Marketing All-in-One For Dummies”.

By joining FBinfluence, marketers have the ability to network with over 5,000 other business owners who have used the tools and skills advocated by Andrea.

(You can also catch Andrea, Cat and I talking about Facebook marketing at the Facebook Ads Summit on Jan. 24.)

3. Facebook Ads Agency Scaling Secrets

With 27,000 members, Facebook Ads Agency Scaling Secrets provides everything that people with new agencies need.

The group declares itself as a home for those looking to expand their clientele. Members are invited to participate in a variety of discussions, from marketing book recommendations to ad run strategies.

4. Social Media Managers

Social Media Managers is derived from the marketing training program “Social Media Pro”.

Social Media Pro, created by Kate Buck and Jesse Jameson, provides a deep dive into social media management – Kate began the Facebook group as a supplement to her program, creating a forum for users to ask their most pressing social media questions.

Today, Social Media Managers has almost 27,000 marketing members, and continues to expand.

5. BAMF

BAMF (short for Badass Marketers and Founders) is a Facebook group for those willing to push their marketing experience to new boundaries.

Created in 2017 by author and influencer Josh Fechter, the group has now accumulated more than 23,000 members.

Josh allows only those who live the BAMF lifestyle to join – if you're interested to see if you have what it takes, read Josh's book, “BAMF Bible” and join the group.

6. ClickFunnels

Group creator, Russell Brunson, made over one million dollars within a year of graduating from college.

Want to know his secret? Then join ClickFunnels.

What initially started out as software to help businesses grow their companies, ClickFunnels now invites Facebook marketers to be part of the #funnelhacker community online.

Along with the other 188,000 members, you can learn different techniques on how to elevate your products online without spending money.

7. Shopify, Ecom & Facebook Ads Community

Shopify, Econ & Facebook Ads Community is a place for marketers to receive advice from sales people making 6-figures monthly.

The tools offered here can be implemented immediately, and improve business habits – they even have videos which offer a step-by-step guide on how to use Facebook analysis software, like Trackify.

This Facebook group makes eCommerce easy, and provides 23,000 other members to help you along the way.

8. Bot Academy: Facebook Messenger Marketing

One of the best tools today for marketers is a Facebook chat bot. If you haven't used one, and want to incorporate it into your business, this community is a great place to start.

One of the group's administrators, Andrew Warner, worked on this project after starting his own business, Mixergy. And while Mixergy is an environment for entrepreneurs to share their stories of success, Bot Academy focuses specifically on user's experience with Facebook chat bots.

Members are able to learn about the newest tricks to optimize their marketing.

9. Social Media United

Rachel Pedersen founded Social Media United in 2016 to build a community for social media gurus.

Branching from her company of the same name, the Facebook group invites marketers to share weekly goals, and encourage each other with new ideas.

With such an overwhelming amount of positive feedback and affirmation, it's no surprise that Social Media United has almost 18,000 members.

10. Mod Agency Insiders

Mod Agency Insiders has more than 15,000 members who are looking to help each other grow and flourish.

Founder Mandy McEwen has already demonstrated success through her own company, Mod Girl Marketing. In this group, Mandy has dedicated specific days to workshopping your business – Fridays are for feedback and marketing celebrations.

11. 6 Figure Digital Marketing Hacks for Entrepreneurs

Who doesn't want to make six figures?

JR Rivas has climbed the digital marketing ladder by building his consulting business, Konectivity, and since then, his marketing strategies have taken off. He created 6 Figure Digital Marketing Hacks for Entrepreneurs, a Facebook group specifically for digital marketers, to share his key tips.

The group now has over 10,000 members.

12. Facebook Ad Buyers

Facebook Ad Buyers is a group for advertisers to come together and share the tricks of the trade.

Here, you can learn more about ad targeting, demographics and ad testing. And if you ever have any questions as well, there are 79,000 other buyers willing to help out.

13. Marketing with Messenger Bots

Marketing with Messenger Bots is another great group for when you want to up your digital marketing.

Founder and business owner Mackensie Liberman wanted to share her knowledge on the dynamic world of media advertising, so she created this Facebook group to do just that.

With close to 7,000 members, marketers can participate in a range of conversations about the best strategies for chat bot engagement.

14. Market Hero Nation

With over 69,000 members, Market Hero Nation is a platform for business owners who want to network and collaborate with similar marketing agents.

The group also offers free courses to members to help improve website traffic.

15. FB Ads Betterment Society

This is a great place to start out if larger marketing Facebook groups seem too intimidating – FB Ads Betterment Society makes it clear that all members are there to support each other and their endeavors.

There's a broad range of social media marketing groups out there, each providing different levels of advice and community to help broaden your knowledge and skills. Hopefully these groups provide you with some good starting points, and help steer you in the right direction in 2019.

Source

https://www.socialmediatoday.com/news/15-facebook-marketing-groups-to-join-in-2019/546117/

The post 15 Facebook Marketing Groups to Join in 2019
| Social Media Today
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7 Facebook Advertising Myths Debunked – All New 2018 Edition https://marketingtooldepot.com/2019/03/06/7-facebook-advertising-myths-debunked-all-new-2018-edition/ Wed, 06 Mar 2019 19:19:30 +0000 https://marketingtooldepot.com/2019/03/7-facebook-advertising-myths-debunked-all-new-2018-edition/ This Facebook Ads myths post was written for the first time in early 2015. At that time the most common myths were things like: “Facebook Ads are just for branding”, or “Most Facebook Ad clicks are fake”, also “Facebook Ads are not a good way to promote B2B products”, and more. And we debunked them. […]

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This Facebook Ads myths post was written for the first time in early 2015.

At that time the most common myths were things like: “Facebook Ads are just for branding”, or “Most Facebook Ad clicks are fake”, also “Facebook Ads are not a good way to promote B2B products”, and more.

And we debunked them. ALL!

At the end of 2016, we had a new whole set of Facebook ads myths.

Legends like: “Instagram Ads Cost Too Much/Don’t Matter”, and “Facebook like Likes Don’t Matter” or the everlasting “Facebook Ads is Dead”. And we debunked them too.

Nowadays, Facebook is seen by most marketers as both a mature platform and a reliable advertising channel. However, some early-day myths have survived and it’s time to debunk them, once and for all.

Facebook Ads Myth #1: You can’t have more than 20% text in an image

It’s true that Facebook prefers clear, uncluttered images and for the text to be presented in the ad copy instead. After all, that’s what the ad text, headline, link description and call to action button is for.

It’s also true that up until mid-2016 any ad with more than 20% of the image taken up by text would be completely rejected but it’s a myth that this is still the case.

Since then the rules have been relaxed and images are instead given a rating: from “Ok” to “High”.

If your image has too much text then Facebook can send you warning emails that look really serious:

This has led to some advertisers mistakenly claiming that images still always need to have under 20% text to have any chance of being delivered.

That’s not the case, we often run ads with text-heavy images at AdEspresso leading to lots of comments left on our ads asking “how is that even possible” or asking if Facebook Marketing Partners can break the rules.

Truthfully, we don’t have a preferential treatment with our ads. And no, we can’t break the rules.

But we know a thing or two about how Facebook ads work, and we love when we can use our knowledge to help you grow your business. Both through our articles, guides and University experiments, and through our marketing Services, a wild bunch of top Facebook ads expert (like Paul Fairbrother) that will go above and beyond to let you achieve great results.

Back to our “text-heavy” ad. How did it perform?

Not bad uh?

Think of the Facebook ad delivery system like a queue for fast food. Imagine the restaurant has 100 burgers. It doesn’t matter if you are number 1 or number 80 in the queue, you still get your burger.

This is similar to your advert, it doesn’t matter what priority it is given if there is available space in the newsfeed.

However, if there are 100 burgers but you’re 120th in the queue then you’re going to go hungry.

This is similar to the holiday season when there are more ads in the queue then there is available space in the newsfeed.

In this case, even the slightest issue with your ad can send it to the back of the queue.

And this is why we see ads with excessive text that get good distribution for most of the year and then get shut down during the holiday season.

Facebook Ads Myth #2: Instagram is only for advertising to millennials

While it’s definitely true that Instagram attracts a higher percentage of younger users, a lot of advertisers haven’t kept up with how fast Instagram is growing.

Internal figures suggest user numbers have now hit the one billion mark, and the latest public figures confirm there are at least 800 million monthly active users and 500 million daily active users on the photo-sharing platform.

Clearly, one billion users can’t all be millennials taking photos of their avocado ice cream, that figure must be including a large number of people from older age groups.

Compare this to Twitter with 330 million monthly active users, just over 200 million for Pinterest and about the same for Snapchat. That means the 800 million Instagram user base is larger than Twitter, Pinterest and Snapchat combined.

When looking for a second advertising option to complement your Facebook advertising, Instagram IS the place to go regardless of what age range you are targeting if you are looking for volume. 

As Facebook ads can be shown on Instagram it means there is no extra effort required to include Instagram in your marketing mix.

Instagram Stories now has over 300 million daily active users, if you’re looking to try something different with your marketing in 2018 try some Instagram Stories adverts, regardless of your audience demographic, you’re guaranteed to reach a large audience.

Facebook Ads Myth #3: A High CPM is Bad

CPM or “cost per mille” is the cost per 1,000 impressions of your advert. It makes sense that (all things being equal) a low CPM is better as you’ll get more distribution of your advert at a cheaper price.

The problem is all things are rarely equal when it comes to Facebook advertising.

Every time you place a Facebook ad it goes into an auction and the price you pay depends on how many advertisers are bidding for the same audience and how much they are willing to pay.

It’s a common myth to think that the lower the CPM the better, but let’s see what a low CPM actually means.

If we aim for a low CPM we are effectively saying to Facebook “get me the cheapest possible ad views” which Facebook interprets as “find me the very cheapest views by serving ads to a junk audience which no one else wants”. This audience is cheap for a reason, no one is bidding on them because they never click on anything and never take action such as filling in a lead form or purchasing from a website.

We all have that one elderly relative who stalks the family on Facebook but never shops online.

When you optimize a cold traffic campaign for impressions these are the type of people you reach! When you optimize for video views it’s even worse, you reach the people that haven’t even thought to turn off autoplay on their videos like most heavy Facebook users have.

Often when asked to troubleshoot a campaign the client will expect to hear that the CPM is too high but my response is usually that it’s too low.

As an example in the US in 2018, we analyzed campaigns optimized for link clicks and the CPM was under $8 compared to a CPM of $14 when optimized for conversions.

It’s obvious, people that buy are more expensive to reach than those that just click on ads.

A quality audience costs money because they are in high demand and they are in demand because they’re clicking on ads and regularly buying things.

A high CPM indicates your audience quality is also higher and that can lead to better results. There’s a balance, you want to keep CPM under control but don’t worry if it’s a bit higher than usual, that just means you’re reaching a good quality audience.

Facebook Ads Myth #4: You pay more for ads with a low relevance score

For Google AdWords, the price you pay depends on your bid, how much competition there is and your Quality Score.

It’s often assumed that Facebook works the same way with the Relevance Score replacing the Quality Score but this isn’t the case.

If we turn to Facebook’s help center we can slay this myth:

To be clear Facebook does look at quality indicators in the auction system so generally a higher relevance score will lead to a lower cost per click and cheaper traffic may well result in a cheaper cost per conversion. Just keep in mind that the relevance score is just one ad metric among many to take into consideration.

As Facebook go on to explain:

Just as for the frequency rate (which we’ll discuss in myth 7), if your relevance score is low but the campaign is generating good results keep it running.

Facebook Ads Myth #5 Dayparting saves you money

Do you advertise a pizza delivery service using Facebook? If so go ahead and use dayparting, not many people are going to order a pizza at 6am.

If you’re not selling pizza then read on.

A majority of products and services being promoted on Facebook aren’t time specific.  Facebook’s algorithm knows this as well and doesn’t spend your budget evenly across the day. Instead, ad spend is focused around the times that most of the audience is online.

In Facebook Ads Manager click on the Account Overview tab and take a look at the hourly breakdown of the amount spent.

We can see that there’s no point in turning off ads overnight, this has already been taken care of.

It’s also sometimes tempting to think that we should run ads Monday to Friday 9am to 5pm, but the peak times for Facebook are more likely to be evening and weekends when people have some spare time to scroll through their newsfeed.

Even if you see some variation by time of day resist the urge to use dayparting as the Facebook algorithm likes to be left alone and allowed to run 24/7 to optimize.

Turning the campaign on and off multiple times a day just causes optimization issues and distribution problems. Accept there is some randomness hour by hour and let the algorithm tick along and allocate the budget at the best times of the day.

Facebook Myth #6: Using Manual Bidding is Best

So you think that humans are smarter than an algorithm, right? And that you know your customers better than Facebook, so nothing can beat your brain at analyzing all your adsets and give the best ones a higher bid and the underperforming ones a lower bid.

Basically, you think you can beat Facebook’s automatic bidding, right?

Let’s get all zen for a moment: A click costs what a click costs. A conversion costs what a conversion costs.

What that means is if a click costs $1.00 on average for that campaign then if we decide to bid $0.50 Facebook won’t suddenly do a deal with us and agree to halve its prices, an auction system doesn’t work like that.

It’s true we can get lucky and get a few clicks at the lower price but the volume will be far lower, as we outlined in our experiment: .

When we bid too low we drastically reduce the volume of conversions and ad spend and delivery can be erratic.

As covered in the above section on dayparting the algorithm likes to have consistent delivery to give the best results, also regular conversions help Facebook to quickly complete the .

Wrapping it up: Unfortunately for us humans often Facebook is smarter than us and automated bidding usually gives the best results.

Facebook Ads Myth #7: A High Frequency Rate Is Bad

This myth needs a bit of context as it depends on the campaign structure.

Take for example this campaign:

With a frequency of nearly 20, logic says it should have been turned off a long time ago.

But let’s look at the results:

$14k of ad spend has resulted in a revenue of $165K! In this case, the revenue is more important than the frequency.

The secret to success is to not target users for too many days.

A suggestion for retargeting campaigns is to use a 7 day window to create an “evergreen” campaign, this means that although a user may see several ads from you a day (but not more than one every six hours) they only see your ads for a week and then drop out of the retargeting sequence.

So, next time you hear this Facebook myth remember:  a high frequency rate can be the sign of a failing campaign but if the frequency is high and the ROI is still good then let it run.

What’s Next?

This article can be summarized in just 6 words. The AdEspresso motto:

Never assume anything. Always test everything.

No matter what you hear from self-proclaimed Facebook Ad Gurus, always take it with a grain of salt.

Don’t believe everything you read. It might be dead wrong or just way out of date and no longer true.  and confirm what you’ve read before investing further. Start doing that now!

Have we left out any other Facebook Ad myths? Let us know in the comments!

Source

https://adespresso.com/blog/7-facebook-advertising-myths-debunked/

The post 7 Facebook Advertising Myths Debunked – All New 2018 Edition appeared first on Marketing Tool Depot.

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4 Tests to Double eCommerce Conversion Rates https://marketingtooldepot.com/2019/03/02/4-tests-to-double-ecommerce-conversion-rates/ Sun, 03 Mar 2019 02:00:39 +0000 https://marketingtooldepot.com/2019/03/4-tests-to-double-ecommerce-conversion-rates/ Although A/B and multivariate tests were once reserved for technical experts, Google introduction of Google Optimize last summer made testing widely accessible. This free tool integrates directly with Google Analytics and lets you conduct simple tests without coding.  As a result, many companies are reaping the benefits of increased ecommerce marketing insights. If you're ready to join […]

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Although A/B and multivariate tests were once reserved for technical experts, Google introduction of Google Optimize last summer made testing widely accessible. This free tool integrates directly with Google Analytics and lets you conduct simple tests without coding. 

As a result, many companies are reaping the benefits of increased ecommerce marketing insights. If you're ready to join them and get started with conversion rate optimization (CRO), we have compiled a list of a few simple but effective tests to get you started.

4 Simple Tests to Double CVR

Button Color

Color affects emotions at an instinctual level. Over time, we have been conditioned to associate different colors with different experiences. As a result, we develop preferences for specific colors in specific settings.

So how does this translate to your site? When color affects emotion, it can also affect the decisions people make. Some colors motivate action more than others, hence why button colors are often ripe for testing. If you’re looking for a quick test, try experimenting with the color of your “Add to Cart” buttons or home page CTA. This simple adjustment can often have a dramatic impact on your conversion rate.

Call to Action Copy

As we've mentioned in many other blogs, a clear call to action is one of the most important aspects of a successful website. That’s why we love the idea of trying out different button text to see how it can impact your conversion rate.

Say you have a primary CTA button on your eCommerce store home page promoting your new line of snowboards. The standard CTA button might say something like “Shop Now.” Testing alternative copy like “Explore the Collection” or “Find Your Perfect Fit” may end up increasing your click-through rate. That’s the beauty of testing – we really don’t know until we try. But as they say, nothing ventured, nothing gained.

Promotional Offers

If you’ve run a sale on your eCommerce site, you likely saw an increase in your conversion rate. However, not all sales are created equal. One customer might respond better to a bundle offer instead of a simple percentage off.

Try testing different promotional offers to see their effects on both conversion rate and revenue. While testing, be sure to balance conversion rate and discounts with overall revenue to keep things profitable.

Product Imagery

Product images are one of those website elements that can feel straightforward at times. You may think, “if I put my product on a backdrop, get the lighting right and upload it to the site, then I can watch the sales start coming in.” If only it were that simple.

Lifestyle photography, isolation photography and 360 photos can all add different effects to a website. Although we have our personal preferences, we don’t also know which performs better. The point here is that there are many different ways to approach imagery and it’s an ideal website element to test. After all, design trends evolve and so do user preferences. Therefore, what worked two years ago might not be as effective now, so it’s important to keep your imagery up to date.

Closing Thoughts

CRO is an ongoing process that, when implemented properly, treats your website like a living, breathing organism. As a result, your website adapts to current customer preferences and remains relevant. That said, A/B and multivariate testing isn’t always as scientific as you might hope.

If you’ve taken a basic statistics class, you most likely remember that sample size is essential to creating a statistically significant finding. That means that you need to have enough traffic to your site to have a result that you can definitely say was caused by the change you made.

Another element to consider when you’re setting up your test is to only test one element at a time. This goes back to attribution and makes it much easier to define exactly what caused your change. Make sure you keep things tidy to ensure a test that you can measure and replicate in the future.

If you have a specific test in mind or would like some help getting things set up, we’re here to assist. In fact, we’re offering a free website assessment that includes recommendations for conversion rate optimization.

Request a Free Marketing & Website Assessment

Source

https://www.groovecommerce.com/ecommerce-blog/tests-ecommerce-conversion-rate

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How To Write Affiliate Marketing Content That SELLS – Mediavine https://marketingtooldepot.com/2019/02/23/how-to-write-affiliate-marketing-content-that-sells-mediavine/ Sun, 24 Feb 2019 01:59:28 +0000 https://marketingtooldepot.com/2019/03/how-to-write-affiliate-marketing-content-that-sells-mediavine/ How To Write Affiliate Marketing Content That SELLS This is a guest post brought to you by the folks at HumanProofDesigns. Affiliate marketing. If I were to leave that phrase there, would you feel enticed or bored? Curious or scared? Well the thing is, affiliate marketing can be a nightmare and a dream. A nightmare […]

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How To Write Affiliate Marketing Content That SELLS

This is a guest post brought to you by the folks at HumanProofDesigns.

Affiliate marketing.

If I were to leave that phrase there, would you feel enticed or bored?

Curious or scared?

Well the thing is, affiliate marketing can be a nightmare and a dream.

A nightmare because it’s relatively easy to do it wrong and fail miserably (like I’ve done in the past) after investing serious effort and money building great content.

A dream because, when done right, it can bring BIG bucks home in a passive way.

And we both know passive income is sexy, very sexy.

So if you’re interested in learning how to complement your display ad revenue with affiliate marketing, it’s your lucky day because the folks at Mediavine have graciously accepted me (Alejandro Meyerhans from HumanProofDesigns) as a guest on their blog to hit you with a value-packed, actionable guide to implementing affiliate offers on your site.

Oh, and no sales pitch. Refreshing, isn’t it? ?

This is my best effort to condense the almost 5 years of experience HPD has with building affiliate sites for ourselves and our customers into one post, so let’s jump right into the meat!

1. A very quick overview of Affiliate Marketing.

So for those of you who are unfamiliar with the term, affiliate marketing basically refers to promoting or otherwise “featuring” products in our content that visitors to our website are then able to purchase online, and we are paid a commission when they do.

The most typical type of affiliate post is a roundup of the top products in a particular niche, i.e. “kitchen blenders”, talking about the good and the bad aspects of 3 to 10 blenders, and where to buy them (usually Amazon, which runs the biggest affiliate program on the web.)

So you’re helping your visitor buy the right kitchen equipment, they’re happy because they’ve found what they needed and made a purchase, and you’re happy because you make money. Win-win!

But how do you create and structure affiliate content that is truly helpful for your beloved readers?

2. The best type of affiliate content

Like I mentioned above, the most typical (for a reason) type of affiliate content is product roundups.

They simply work like magic because they offer a quick comparison between the top options, what each one is good for, their flaws, etc., and help your visitor make an informed purchase.

If you’ve ever searched for “best kitchen blender” you know exactly what kind of page I mean. Fancy tables, pretty product reviews, pros/cons…And a big button that reads “check price on Amazon” or something along those lines.

And those posts can make A LOT of money.

However, unless you funnel your existing traffic from other posts on your site to those pieces via internal links or banners, or maybe by being very good at Pinterest, you won’t get much traffic because most of those keywords are quite competitive.

And here comes the first major pitfall we see over and over and over. People pick very hard to rank for keywords and just invest money and time getting a great page up…only for it to sleep on page 8 of Google results.

So if you aren’t super motivated to learn all the ins and outs of SEO for affiliate content, you need to get a bit creative.

A bit smarter.

You need to go for the low hanging fruit.

And don’t think it’s not profitable because it hangs low!

What am I talking about here? Long tail keywords.

3. The #1 golden rule of making money with affiliate marketing: Pick good keywords you can rank for.

The affiliate game is brutal. There’s a lot of money to be made.

Some seriously big companies (such as The Wirecutter, Forbes, CNET…) spend thousands trying to rank for a single, super-competitive keyword like “best blender”.

And here’s the good thing: The majority ignore keywords like “best food processor for making bread dough” because the search volume isn’t as high.

Even though you’ll find big publications when you search for the product keyword ‘food processor’, you’ll see that they aren’t exactly talking about that. They’re just talking about food processors in general.

But they fail to satisfy the specific user intent for that product:

“I want to make bread dough with it.”

So what happens when you go and fill that gap in the supply of accurate, specific information?

You win.

Your article ranks, visitors land on your page, they discover that it’s tailored 100% for their specific query and – most of the time – they buy.

4. Structure

A good converting product roundup will have the following structure:

Mediavine caveat! While a TOC may be amazing for affiliate marketing, it can impact your display advertising. If you have questions about adding this and how it might affect your earnings, please contact us!

When done like this, you’re sure to send a high % of your visitors to Amazon and to deliver your content in an efficient, easy to digest manner that will help readers make a decision.

That said, I’d avoid reviewing more than 5 products at a time. Too many choices will be intimidating.

“Ok ok, understood. Long tail keywords about products. Feature a bunch and compare them, retire in Bahamas. Let’s get to work!”

Well, hold for just a sec before you book that flight, let me warn you about a couple potential mistakes and give you one last tip.

5. Typical mistakes you can avoid easily

Mistake #1: Forgetting the exact type of keyword structure that’s a sure winner:

Best for [specific use]

The product can be anything from “bread machine” to “portable refrigerator”.

Then give it a use. Any possible use for that product. “For whole wheat bread”. “For camping”.

That’s really it.

Sure, I could spend another 8,000 words explaining advanced keyword research methods and tools (we’ve published dozens of posts about this topic on our blog, like this one) but for the sake of brevity and effective action items, stick to this format.

Forget all other keywords. It will work.

Mistake #2: Recommending bad products

People are smart.

They are able to recognize if you’re bluffing or actually recommending good stuff.

Do some research and make sure the products you review are great, have some pricing differences between them, and sell well (just look at the rating and amount of reviews on Amazon!)

If the product is good, your readers will trust you, and they will convert, which means you don’t need a ton of traffic to make decent money.

Oh, money:

Mistake #3: Recommending cheap products

Nothing wrong with a “best silicone spatula for eggs” post. In fact, at the time I’m writing this post only two other sites on the entire internet care to cover this specific question. You’ll rank top 3 on Google automatically.

But how much does a silicone spatula sell for? $2 to $20 for a set? Your commission on that item will be sad. Barely a few cents.

So, since you’re going to be creating the content anyway and uploading all those pictures and making it look fab, you may as well make sure the things you review are on the high end of the pricing spectrum.

For me, anything below 50 to 100 bucks isn’t worth the effort of writing the post.

You want to be able to bring home some decent money every day with just a handful of sales. A $250 appliance in the kitchen niche brings $11.25 in commission. How many such appliances would you need to “sell” per day to double your current revenue?

Mistake #4: Not optimizing your page properly for the keyword

Here are the best places to add your “best this for that use” keyword in your post for it to rank like a champ:

And that’s it!

Just write the rest of the article naturally without repeating the keyword every 3 sentences and your ranking will go straight up.

Mistake #5: Not reading the TOS (terms of service) of the affiliate program thoroughly

Amazon can be a bit picky in terms of what you can and can’t do as one of their affiliates.

You need to be super clear in the wording of your links when you’re sending a visitor to Amazon.

You can’t mention pricing (because prices constantly change and the price at the time you’re writing the post and when your visitor is reading it will very likely differ.) You also can’t upload Amazon’s images directly on your site.

Don’t worry though, Amazon will provide you with the right tools to create your affiliate links and show you how to use their images the right way. Plus, the affiliate community is very helpful (and there are TONS of tools out there created for the sole purpose of affiliate marketing, just browse around and ask fellow affiliates for their favorites.)

So, do your research and ensure that your content complies with Amazon’s TOS, so you stay on their good side and continue to profit from this affiliate relationship for a long time.

Mistake #6: Not doing it

Seriously.

I say the same thing to people in affiliate marketing who ditch display ads without really trying.

Exactly one month after I started working with Mediavine on one of my sites, its market value went up 30% just because of the display ad revenue it was pulling and it was already a VERY successful affiliate site. Best decision ever.

So even if you’re currently making a killing in ad income, reinvest some of that cash and put together some good affiliate content for your site. Trust me, you’ll be very happy with your past self pretty soon.

6. One Last Tip

If I were to recommend one more thing, it’d be that you start following the blogs of successful affiliate marketers and SEOs to learn their techniques and how they do everything from keyword research to optimizing their page layouts to get more clicks to Amazon and better rankings.

(The Mediavine blog has an SEO checklist that we find helpful.)

(An SEO podcast might be good too, if only we knew of a good one…OH, how about Theory of Content, hosted by a Mediavine co-founder?!)

And, of course, the place I’d suggest you begin your reading research is at HumanProofDesigns.

We live and breathe affiliate marketing, so if the affiliate bug bites you, you’ll feel at home here! ?

Wishing you the best year ever with your online endeavours,

Alejandro Meyerhans

HumanProofDesigns is a company that provides training and services for affiliates, from website creation to SEO services; HPD aims to be the ultimate resource for knowledge and solutions for all things Affiliate Marketing.

Source

https://www.mediavine.com/affiliate-marketing-that-sells/

The post How To Write Affiliate Marketing Content That SELLS – Mediavine appeared first on Marketing Tool Depot.

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4 Tips for an Effective YouTube Marketing Strategy https://marketingtooldepot.com/2018/05/29/4-tips-for-an-effective-youtube-marketing-strategy/ Tue, 29 May 2018 13:28:08 +0000 https://marketingtooldepot.com/2018/05/4-tips-for-an-effective-youtube-marketing-strategy/ Article written by Jack Devenu. In the new age, the internet rules supreme. Video has become an integral part of our daily lives, thus, having the right YouTube marketing strategies in place is quintessential for brands to achieve success. The passage of time has seen an uptake in our interaction with technological devices. Recently, there has […]

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Article written by Jack Devenu.


In the new age, the internet rules supreme. Video has become an integral part of our daily lives, thus, having the right YouTube marketing strategies in place is quintessential for brands to achieve success.

The passage of time has seen an uptake in our interaction with technological devices. Recently, there has been an upsurge in smartphone and tablets use to search the web and interact with content. In contrast, there has been a decline in the rate at which people use their desktop and laptop computers to browse the web.

Incredibly, digital technology has become cheaper with the passage of time. Thus, there currently exists no monetary boundaries restricting people from viewing content online. At the moment, it’s safe to say that video interaction has been on the up.

Given the fact that content marketing has been evolving with the times, video seems like the new frontier on which all future battles will be fought. Effective content marketing dictates catering exactly to the needs of consumers. Whenever they want it, however, they want it.

The statistics show that by 2019, about 80% of all web traffic will largely be video based. Already, the impact of video can be visibly seen in the way videos boost any site’s SEO.

When it comes to the power of videos, the proof of the pudding lies in the eating. About 65% of corporate decision makers immediately visit a marketer’s website right after viewing a branded video. From this number, 39% of the top brass in the business scene proceed to contact the vendor directly after viewing a branded video.

Research has also shown that videos are shared about 1,200% more than both texts and links combined. YouTube happens to provide the perfect platform for such content to receive worldwide exposure.

YouTube Marketing Strategies to Consider

There are numerous hacks you can employ in order to make your brand an online sensation whilst monetizing your efforts. We’ll be looking into a couple of strategies every business should consider.

1. Viral is Where the Action Is At

Whether you’re a new brand or struggling to establish yourself in the world scene, creating viral videos should be the chief agenda on the menu. That way, you can get to increase your exposure and drive traffic.

While creating viral videos sounds like an easy process, in truth, it’s not. Why? Because almost everyone is trying to create the next viral video online. Thus, it’s easier to fail than succeed.

Irrespective of this fact, it’s always advisable to try out creating a viral video simply because numerous brands have made some good dough through viral video campaigns.

Simplicity is an essential ingredient when it comes to viral videos. This is because people tend to have shorter attention spans. In addition, no one on social media really wants to spend an eternity watching a lengthy video. A well-made video needs to be about 2 minutes long, not short enough, yet still, not too lengthy.

The uniqueness of a video tends to determine just how much headway it’s able to make when compared to the competition. If a video has that extra oomph, it’s much more likely to stand out from the crowd.

Viral videos need to be timely and have some relevance to the current topics around the world. Thus, most effective YouTube marketing strategies require marketers to stay up to date with the news.

2. Advertise

Most people think of employing Google AdWords and/or Facebook to conduct their advertising campaigns. While these tools provide excellent platforms to market products, ignoring the power of YouTube can at times prove too costly.

Amazingly, YouTube is generally cheaper compared to the above-mentioned options. In addition, YouTube also facilitates specialized targeting of groups and individuals. You can tailor your content on YouTube to focus on specific demographics, devices, interests, contextual keywords and topics.

Importantly, advertising on YouTube does not necessarily require you to embed videos on your page in order to advertise. Brands are always on the lookout for active accounts that are seeking to utilize the power of YouTube marketing. Of course, having video content can greatly help in growing your audience.

3. Engage With the Community

Engaging with the YouTube community is just one of the sustainable YouTube marketing strategies you can employ. When you frequently engage with your audience, you’re soon bound to create an avid set of followers.

Creating meaningful content, not just to fit the viral video narrative is quite important in ensuring that people get to appreciate your efforts. A good video needs to be exciting, informative and relevant to the audience.

At the same time, consistently producing videos on a regular basis can do your site the world of good. It’s practically the same concept that we employ on our social media pages and blogs. Consistency helps ensure that other users remain engaged with what one has to say and offer.

To ensure that the community always relates to what you have on offer, create a theme and stick to it. When it comes to videos, familiarity breeds appreciation. This is because having a relatable script and theme in place helps people become comfortable with your brand.

4. Influencers for the Win!

One of the most rewarding YouTube marketing strategies involves collaborating with influencers. Getting mentions from YouTube stars can lead to newer people following your page and increase traffic.

At present, YouTube stars are found in great numbers and they run various channels dedicated to different niches. The trick lies in finding the right influencer who shares similar interests with your brand.

The major advantage of using an influencer to grow your audience is because of the power of word of mouth. Even though the video is now taking the world by storm, there’s a good reason for that.

Word of mouth recommendations gets spread like wildfire. Comprehensively, you can get to reach a wider audience simply by tapping up an influencer to collaborate in the promotion of your brand.

Parting Shot

There are numerous YouTube marketing strategies that one can harness in order to grow their audience. The aforementioned tips highlight some of the brilliant strategies you can employ to boost the profile of your brand. Ultimately, the decision on which route you’re looking to go lies with you.

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Video or Images: Which Performs Better in Facebook Ads? https://marketingtooldepot.com/2018/05/22/video-or-images-which-performs-better-in-facebook-ads/ Tue, 22 May 2018 18:25:54 +0000 https://marketingtooldepot.com/2018/05/video-or-images-which-performs-better-in-facebook-ads/ “Video marketing” is one of today’s hottest industry buzzwords — and, of course, we at Animoto agree that video is a priceless tool when it comes to engaging your audience, sharing stories and information, promoting products and services, piquing interest, and more. But we also know that video in and of itself isn’t a magic […]

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“Video marketing” is one of today’s hottest industry buzzwords — and, of course, we at Animoto agree that video is a priceless tool when it comes to engaging your audience, sharing stories and information, promoting products and services, piquing interest, and more.

But we also know that video in and of itself isn’t a magic bullet. You should never go into any marketing initiative assuming what’s going to work. You need to test to find out what works for your company, your audience, and your objectives.

To that end, we set out to take Animoto’s HubSpot-inspired video templates for a spin. We ran thousands of dollars worth of tests with Facebook Ads Manager to see how video stood up to other types of content — when it worked, when it didn’t, and how to optimize its performance.

We were interested in answering these questions:

  • Do videos really perform better than images or links?
  • When it comes to videos, which types perform best?

Here’s what we found out.

Videos or images? Which perform better?

The first question we set out to answer was: do videos really perform better than images in Facebook ads?

The answer: it really depends on the video or image!

Test 1: Video vs. Blog Post Meta-Image

We started with a test driving traffic to a post on the HubSpot blog, 22 Companies With Really Catchy Slogans & Brand Taglines. We tested a video teaser, with a taste of what the blog post had to offer, against a simple shared-link posting that auto-pulled the meta-image from the blog post.

Vs.

Screen Shot 2018-05-18 at 12.05.20 PM

The Results

What did we find? The video outperformed the image … by a lot. The video got 20 percent more clicks than the image.

But wait, we asked ourselves. Was that really the best image to promote this blog post? What did a cityscape really say about catchy slogans and brand taglines? We went back to the drawing board on our next test to see if video would still perform better than image if the image was optimized.

Test 2: Video vs. Optimized Image

For our next test, we decided to promote a different HubSpot blog post, How to Recover From a Bad Sales Call. This time we tested two different video variations — one listicle, featuring three of the tips from the post, and one with more or a narrative appeal that speaks to the viewers. Check out both in the following video:

The two videos were run alongside an image test, but this time we pulled a relevant screenshot from the video that made it clear what people would get if they clicked through.

The Results

With an optimized image, things turned out a little differently. This time, the image actually beat one of the videos — the listicle. The image got more clicks at a lower cost than this video.

However, the narrative video won out in the end with the most clicks and a 3 percent lower cost per click. The narrative video had a 34 percent lower cost per click than the listicle.

Takeaway: It’s all about testing.

In the end, it turned out that videos don’t always perform best, and images don’t always perform best either. It really depends on the content. We saw image perform better than some videos, and videos perform better than some images. But testing different types of marketing collateral allowed us to figure out what type of ad and content would maximize ROI for the particular use case.

Optimizing Ad Creative

So if you’re embarking on a Facebook ad campaign, or really any type of social ad campaign, how do you ensure you’re getting started with optimized creative? We’ll break down some general rules to help you get started, based on the findings of our tests.

Optimizing Videos

First things first, we did learn a few things from our tests about what you can do to optimize the videos you’re creating for advertising:

  • Go square. Square videos take up 78 percent more space in the News Feed and have consistently outperformed landscape videos. In one of our tests, we created a video to promote a HubSpot blog post, 22 Handy Slack Hacks Everyone Should Know. We created square and landscape versions, and the square video performed better across the board, with a 50 percent lower cost per click and 45 percent more engagement.

Optimizing Images

We also learned that an optimized image can do wonders for the success of your ad. Here are a few tips to help ensure your image is optimized:

  • Be clear. Make sure that the image makes clear what people will get when they click through to learn or read more. This’ll help ensure that the folks that are coming to your page are actually interested in the content and will help reduce bounce.
  • Be eye-catching. Choose something bright, clear, or unique to stand out in the News Feed.

But as we discovered, there’s no one-size-fits-all approach, so it’s important to test –try a few different things, see what works, what doesn’t, and iterate.

Optimizing ROI with A/B testing

Whether or not you’ve used A/B testing in the past, thinking about testing in the context of video can be a lot to wrap your head around. There are all sorts of things to test, from CTA copy to colors, fonts, what photos and video clips you use, what story you tell, and everything in between. Test videos against images; test videos against other videos; test everything and improve your results over time.

What Variations to Test

Not sure which variations to test? Here are some suggestions:

  • Text variations: Try a couple different CTAs or change up the text to present your video differently, as we did in the test of a narrative vs. a listicle.
  • Length: See if a short, medium, or long video gets the best results. We tested 0:15, 0:30, and 0:45 versions of the same video in one of our tests and the 0:30 video had a stronger click through rate. But we’ve seen instances where a long video has performed best and those where a super short looping clip has won, which is why testing is important!

How to Set up A/B Tests

You can set up A/B tests in Facebook. To get started you’ll need a Facebook page, a Facebook Ads Manager account, and some ad variations — two or more videos, two or more images, or a combination of images and videos. Simply run two versions of your ad and be sure to keep everything the same except for the variation you are testing. This includes the ad objective, budget, target audience, and any copy that runs alongside your ad (unless the copy is the variation).

As you test, you’ll begin to understand what resonates with your audience and can hone your strategy going forward. By not assuming that one type of content will work best for your advertising you can start creating ads that perform.

Animoto and HubSpot recently joined forces to create a collection of video templates for business owners looking to create professional marketing videos to promote blog posts, boost event registration, or collect leads for a product.

Source

https://blog.hubspot.com/marketing/to-video-or-not-to-video

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