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Month: May 2018

After the Storm: What’s Next for Facebook?

More information has emerged about Facebook’s role in the 2016 elections, and the revelations may rock the foundation of social media and digital marketing. On March 16, Facebook announced it had suspended Cambridge Analytica and SCL Group from its platform. Both companies were involved in gathering data to be used in the 2016 presidential race. Cambridge Analytica […]

4 Tips for an Effective YouTube Marketing Strategy

Article written by Jack Devenu. In the new age, the internet rules supreme. Video has become an integral part of our daily lives, thus, having the right YouTube marketing strategies in place is quintessential for brands to achieve success. The passage of time has seen an uptake in our interaction with technological devices. Recently, there has […]

Video or Images: Which Performs Better in Facebook Ads?

“Video marketing” is one of today’s hottest industry buzzwords — and, of course, we at Animoto agree that video is a priceless tool when it comes to engaging your audience, sharing stories and information, promoting products and services, piquing interest, and more. But we also know that video in and of itself isn’t a magic […]